_____ Segmentation Classifies Consumers on the Basis of Individual Lifestyles

question 170

Multiple Choice

_____ segmentation classifies consumers on the basis of individual lifestyles as they're reflected in personal values.

• A)Geographic
• B)Demographic
• C)Behavioral
• D)Psychographic

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Definitions:

Co-insurance Clause

A provision in an insurance policy that requires the policyholder to bear a portion of the loss, promoting insured responsibility.

Fireproof

Made of materials that are resistant to catching fire or are capable of withstanding high temperatures without being damaged.

Insured

A person or entity covered by an insurance policy, receiving protection against specified risks or losses in exchange for premium payments.

Insurable Interest

A requirement that a person seeking to purchase an insurance policy must have a stake in the well-being of the person or property insured.