To Deliver High Customer Value,a Company Must Monitor and Improve

question 145

Multiple Choice

To deliver high customer value,a company must monitor and improve its _____-the entire range of activities involved in delivering value to its customers.

• A)promotion chain
• B)promotion mix
• C)value mix
• D)value chain

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Definitions:

Book Value

The value of an asset as it appears on the balance sheet, calculated by subtracting the accumulated depreciation or amortization from its original cost.

Significant Improvements

Upgrades or enhancements made to a company's assets, typically tangible fixed assets, that are expected to extend the asset's useful life, increase its value, or boost productivity.

Furnace

A device used for high-temperature heating, usually powered by fuel, electricity, or induction, and utilized in processes such as metal casting, forging, and glass manufacturing.

Van

A type of vehicle used for transporting goods or people, typically larger than a common car but smaller than a truck.