Roger Levin Owns and Manages Forever Yours Jewelers in a Midwestern

question 29

Multiple Choice

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-As a form of promotion,the newspaper article is best characterized as _____.

• A)public relations/publicity
• B)community outreach
• C)personal selling
• D)advertising

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Definitions:

Marginal Cost

Marginal cost is the cost incurred by producing one additional unit of a product, highlighting the concept of incremental spending in production.

Average Total Cost

The per unit cost of production, calculated by dividing the total costs by the quantity of output produced.

Average Variable Cost

The total variable costs (costs that change with the level of output) divided by the total output, indicating the cost of producing one more unit.

Marginal Cost

The increase in total cost that arises from producing one additional unit of a good or service, a critical concept in economic analysis for decision-making.