Which of the Following Is Not True About Customer-Relationship Management

question 40

Multiple Choice

Which of the following is not true about customer-relationship management?

• A)It is a marketing strategy that focuses on maintaining strong relationships with current customers.
• B)Repeat customers are more profitable than new customers.
• C)The cost to sell to an existing customer is about the same as the cost to attract and sell to and new customer.
• D)Repeat customers spend more than new customers.

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Definitions:

Derivatives

Financial instruments whose value is derived from the value of an underlying asset, index, or interest rate.

Government Organizations

Entities established and funded by the government to perform specific functions or provide services aligned with government policies.

Impairment Testing

The process of evaluating assets for indications of reduced recoverability, assessing whether their carrying value exceeds their recoverable amount.

Tangible Capital Assets

physical assets owned by a business that are used in its operations and have a useful life extending beyond a single accounting period.