When You Make Your First Purchase on Amazon

question 68

Multiple Choice

When you make your first purchase on Amazon.com,you've enlisted a lifelong acquisitions advisor-someone who will constantly suggest other things that you might like to buy.Amazon.com is applying the concept of _____.

• A)consumer management
• B)goodwill management
• C)customer-relationship management
• D)interruption marketing

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Definitions:

Erikson

Renowned for his developmental theory which proposes eight stages through which a healthily developing human should pass from infancy to late adulthood.

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something.

Close Relationships

Emotional connections between individuals characterized by affection, trust, and mutual support.

Basic Trust

A fundamental sense of trustfulness and optimism, which Erikson believed was established in infancy and forms the basis of healthy psychological development.