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At the "Introduction" stage of the product life cycle,the company faces fierce competition and so must invest heavily in advertising.
Actual Harm
Actual harm refers to real, concrete damage or injury that has occurred, as opposed to potential or theoretical harm.
Standard of Care
The level of performance expected of a professional or organization in carrying out their duties, aimed at preventing harm to others.
Actual Cause
refers to the true reason an event occurred, often used in legal contexts to establish a direct link between an action and its effect.
Proximate Cause
A legal concept that refers to the primary cause of an injury or damage in tort law, without which the injury or damage would not have occurred.
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