Examlex
Explain the concept of an ethical lapse.
Advertising Medium
Any platform or channel used to convey advertising messages to the target audience, such as television, radio, print media, or online platforms.
Click Fraud
The act of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser.
Deceptive Clicking
The act of misleading users into clicking on online advertisements or links through false promises or misrepresentations, often to generate fraudulent revenue.
Interactive Ads
Advertising formats that encourage viewer engagement or interaction, often through digital or online platforms, to enhance message retention and response rates.
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