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Scenario-Based
Brothers Ronnie and Jacob are both in college; Ronnie is a senior and Jacob a sophomore.They're both majoring in business administration and want to open a small business a few years after graduation.They understand that it's important to gain more management experience and build good credit ratings.Ronnie wants more security in his work and would be satisfied working with an older partner until he "learns the ropes." More than Jacob, he'd prefer a business that's been established for a few years.Although he likes a certain degree of independence, he's willing to follow directions and take advice.Jacob, on the other hand, wants more freedom to make his own choices and to succeed or fail on his own merits.He's quite creative and likes to set his own rules.
-By following your advice, Ronnie would probably enjoy all of the advantages of small business ownership _____.
Market Value
The current price at which an asset or service can be bought or sold.
Downsizing
Downsizing refers to the reduction of a company's workforce or the scaling back of its operations to decrease expenses and increase efficiency.
Informal Style
A casual or relaxed manner of communication, often characterized by personal expressions and the absence of strict adherence to grammatical rules.
Gatekeeper
The audience with the power to decide whether your message is sent on to other audiences.
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