The Executive Summary

question 72

Multiple Choice

The executive summary

• A)is written before other parts of the plan are written.
• B)provides detailed information about the company's management team.
• C)comes at the end of the business plan.
• D)is the most important part of the business plan.

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Definitions:

Unconscious Impulses

Desires or urges that lie outside of conscious awareness, influencing behavior without one's conscious recognition.

Weak Situation

Contexts in which social norms, cues, or other situational factors are ambiguous, allowing for a greater variety of behaviors and making personal dispositions more influential.

Personality Differences

Variations in the patterns of thinking, feeling, and behaving that distinguish individuals from one another.

Situationism

The theory that behavior is determined more by situations than by personality traits.