Examlex
Confrontation is effective in increasing a client's self-awareness.
Dissatisfaction
The feeling of unhappiness or disappointment resulting from the disparity between one’s expectations and the actual performance or outcome.
Evaluative Criteria
The standards or benchmarks that consumers use to judge the merits and shortcomings of different products and brands.
Coppertone
A brand famous for its sun protection products, such as sunscreens and lotions, designed to shield the skin from harmful UV rays.
SPF Level
A measure of the protection a sunscreen product offers against the sun's ultraviolet (UV) rays, indicating how long a person can be exposed to the sun without getting sunburned.
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