Modern Advertising Techniques

question 61

Multiple Choice

Modern advertising techniques

• A)exploited insecurities and secret desires of consumers.
• B)were not effective due to poor-quality graphics.
• C)were so vulgar that newspapers banned the ads.
• D)demeaned and ridiculed working-class Americans.
• E)were not essential to the growth of the consumer economy.

---

Definitions:

Proportion

A mathematical ratio that shows the relative sizes of two or more values.

Body Image

An individual's perception and feelings about their own body and physical appearance.

Mental Picture

Visual image or representation formed in the mind that reflects what is perceived or thought by an individual.

Attractiveness

Refers to the quality of being visually pleasing or appealing to the senses.