The One Major Issue That All Writers Discussing Nationality Ignored

question 28

Multiple Choice

The one major issue that all writers discussing nationality ignored was

• A)race.
• B)class.
• C)gender.
• D)religion.
• E)immigrant status.

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Definitions:

Global Brand

A brand that is recognized and has a consistent presence across multiple countries worldwide, known for delivering universally appealing products or services.

Manufacturer-owned Brands

These are brands that are owned and managed by the manufacturers themselves, allowing for direct control over product quality and marketing strategies.

Brand Positioning

The strategy of creating a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

Western-sounding Brand Names

Brand names that are designed to evoke Western (particularly American or European) culture or values, often used to appeal to global markets.