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The Crittenden Compromise
Differentiation
The process of distinguishing a product or service from competitors to make it more attractive to a particular target market.
Backward Integration
A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, often including the acquisition of or merger with suppliers.
Keiretsus
A Japanese term for a group of affiliated companies that form a tight-knit alliance to work toward mutual business goals.
Response Strategy
A plan of actions designed to address specific challenges, changes, or opportunities in the business environment.
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