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The first power-driven spinning mill in the United States was built by ____ in Pawtucket, Rhode Island.
Trialability
The degree to which a product can be experimented with on a limited basis before full adoption.
Warby Parker
An American online retailer of prescription glasses and sunglasses, known for its home try-on program.
Premarket Testing
The process of evaluating the market potential of a new product or service before its full-scale launch, often involving selected consumers or client feedback.
Concept Testing
The process in which a concept statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.
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