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Benedict Arnold attempted to undermine the revolutionary cause by betraying New York City to the British.
Auxiliary Consumption
Consumption that supports or complements the primary usage of a product or service, often enhancing the overall experience or utility.
Auxiliary Consumption
Consumption that is supplementary and supports the primary use or function of a product or service.
Emotional Engagement
The emotional connection a consumer develops with a brand, influenced by marketing communications and customer experiences.
Self-Identification
The process by which individuals define and understand themselves based on their own perceptions and beliefs, often expressed through affiliations, interests, and values.
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