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Generic Strategy
A fundamental strategy a company can adopt to achieve a competitive advantage, typically categorized as cost leadership, differentiation, or focus.
Competitive Pricing
A pricing strategy where a company sets its product prices based on the prices of competitors, aiming to offer more value or lower costs.
Differentiation
A marketing strategy that involves making a product or service stand out from competitors by emphasizing its unique features or benefits.
Conjoint Analysis
A statistical marketing research technique used to determine how people value different features that make up an individual product or service.
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