In Order to Help Safeguard the Availability in an Electronic

question 8

Multiple Choice

In order to help safeguard the availability in an electronic business environment, a company should implement controls such as business continuity planning, backup data and systems, in order to reduce the risk of:

• A)Unauthorized access
• B)System failures
• C)Repudiation of purchase transactions
• D)Invalid data entry

---

Definitions:

Brand Representative

An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.

Message Internalization

The process by which individuals accept a communicated message as being consistent with their own values or beliefs, thus influencing their attitudes or behavior.

Return on Emotion

A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.

Earned Reach

The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.