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The process of user identification to ensure that only authorized users are accessing the IT system, which occurs through the use of user ID, password, and other unique identifiers, is called:
AMA Code of Ethics
is a guideline set by the American Marketing Association outlining professional ethical norms and behaviors for marketers, promoting integrity and fairness.
Market Research Project
A structured initiative aimed at gathering and analyzing data about consumers, competitors, and market trends to support decision-making in marketing strategy and business development.
Conscious Marketing Approach
A marketing strategy that emphasizes ethical practices, sustainability, and considering the broader impact on society and the environment.
Ethical Decision-Making Framework
A systematic approach to resolving ethical dilemmas in business, considering moral principles and stakeholder impacts.
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