Sex-Plus Discrimination Occurs When an Employer Does Not Discriminate Against

question 35

True/False

Sex-plus discrimination occurs when an employer does not discriminate against a class as a whole but treats a subset of the class differently.

Understand the concept of diffusion of innovation and its significance in marketing.

Identify and describe the categories of adopters in the diffusion of innovation process.

Explain the role of product characteristics (e.g., relative advantage, compatibility, trialability, observability, and complexity) in the adoption process.

Analyze how pioneer products change consumer behavior and create new markets.