Examlex
A fraudster uses this to alter a program to slice a small amount from several accounts, crediting those small amounts to the perpetrator's benefit.
Sales Promotion
Marketing activities aimed at boosting sales and strengthening brand loyalty by offering short-term incentives to customers.
Promotional Mix
A combination of marketing tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to achieve communication objectives.
Direct Marketing
A form of advertising where companies communicate directly with consumers through mail, email, texts, and other channels, bypassing intermediary media.
Value
The importance, worth, or usefulness of something, often considered in terms of its perceived benefits relative to its cost.
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