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If firms face a weak demand they are more likely to
Marketers
Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.
Heavy Users
Consumers who purchase and use products or services far more frequently than the average customer, often contributing disproportionately to sales and profits.
Total Demand
The entire quantity of a product or service that consumers in a market are willing and able to purchase at various prices during a specified period.
Rule
A prescribed guideline for conduct or action established by an authority.
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