Robert Recently Completed His University Degree and Is Entering the Labour

question 43

Multiple Choice

Robert recently completed his university degree and is entering the labour market for the first time.He has been submitting applications and has been interviewed twice in the last two weeks, but so far has not found a job.Robert could be classified as

• A)frictionally unemployed.
• B)seasonally unemployed.
• C)structurally unemployed.
• D)cyclically unemployed.

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Definitions:

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Market Fads

Short-lived trends or crazes in the marketplace that can suddenly explode in popularity but fade away just as quickly.

SWOT Analysis

A strategic planning tool that assesses a company's strengths, weaknesses, opportunities, and threats.