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Use the results of Chapter 12 to summarize four factors which influence the female employment rate.Explain why you think each of these factors are influential.
Right Media
A digital advertising platform that enables advertisers, publishers, and digital media companies to buy and sell ad space in real time.
Integrated Marketing Communications
A strategic approach to ensure that all forms of communications and messages are carefully linked together to present a unified and seamless experience to consumers.
Aida Model
A marketing framework describing the stages of consumer engagement: Attention, Interest, Desire, and Action, guiding promotional strategies.
Negative Publicity
Unfavorable media coverage or public perception that can harm a company's reputation, brand image, or sales.
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