Examlex
What do we call unsound arguments that are often persuasive and appearing to be logical because they usually appeal to our emotions and prejudices, and because they often support conclusions that we want to believe are accurate?
Research Techniques
A variety of methods and strategies used to gather data and information for the purpose of making business decisions.
BCG Growth-Market Share Matrix
A strategic planning tool that uses two dimensions: market growth rate and market share to categorize the business portfolio into four types: Stars, Question Marks, Cash Cows, and Dogs.
Strategic Business Units
Strategic business units are distinct divisions within a larger corporation, each focusing on a specific market segment or product line, and possessing its own strategy, resources, and objectives.
Dominant Market Share
A situation in which a company, product, or service holds a majority portion of the total sales in its market.
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