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Which of the following would constitute false advertising under the FTC Act?
Explicit Costs
Direct, out-of-pocket payments a firm makes to purchase the inputs it needs for production, such as wages, rent, and materials.
Calendar Time
The concept of time as measured by calendar units, such as days, months, and years, used in planning and scheduling.
Long Run
An economic phase where all elements of production and expenses can fluctuate, enabling complete adaptation to any alterations.
Normal Profit
The minimum profit necessary for a company to remain competitive in the market, equating to the opportunity cost of capital and resources.
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