Examlex
The ___________of a concept are the features that all things named by the word or sign have in common.
Public Relations Tool
Instruments or strategies used by organizations to manage and influence public opinion and maintain a positive image.
Recognition Test
A marketing research method that measures how well consumers recognize or recall a brand, advertisement, or product.
Target Market
A specific group of consumers at which a product or service is aimed, characterized by particular demographics, interests, or needs.
Nonpersonal Communication
involves disseminating information to a wide audience through channels not involving personal contact, such as broadcasting or print media.
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