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If some coffee drinkers continue to buy Ricoffy even when Nescafé coffee is on sale and cheaper, it may be a result of
First Impression
The initial perception or judgment formed about someone or something based on the first encounter.
Multiculturalism
The presence of, or support for the presence of, several distinct cultural or ethnic groups within a society.
Cultural Change
A significant shift in the values, norms, customs, and practices of a group or society, often over time.
Mainstream Culture
The dominant set of norms, values, and practices of the majority population within a society.
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