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The least-cost combination can change if
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Market Share
The part of a market that is under the influence of a distinct company or product.
Repeat Customers
Individuals or entities that make purchases from a business on more than one occasion over a period of time.
Cross Selling
A sales strategy in which a seller encourages existing customers to buy additional or related products or services.
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