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In general, if a benevolent social planner wanted to maximise the total benefits received by buyers and sellers in a market, the planner should
Personal Relationship
A connection between individuals based on emotional or social bonds, often characterized by mutual respect, understanding, and communication.
Personal Selling
A direct marketing approach where individual salespeople reach out to potential customers through face-to-face meetings, calls, or personalized messages.
Trade Sales Promotion
Marketing activities and incentives aimed at intermediaries such as wholesalers and retailers to encourage the stocking and promotion of a company’s products.
Retailers
Businesses that sell goods or services to consumers for personal or household use, acting as a final link between producers and consumers.
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