Research Indicates That Media Effects ______________________

question 20

Multiple Choice

Research indicates that media effects ______________________.

• A) Appear to increase with exposure
• B) Are more significant the less direct experience people have with an issue
• C) Are more significant for newer, concrete issues than for older abstract ones
• D) All of the above

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Definitions:

Channel Functions

The activities performed by intermediaries in the distribution channel to make products available to consumers, including transportation, storage, and negotiation.

Full-Service Channel

A full-service channel is a distribution channel that offers a complete range of services, including product handling, storage, and transportation, as well as sales and marketing support.

Autotelic

An activity or action that is done for its own sake, because the experience itself is rewarding.

Telegraphic

Describes a concise and clear communication style, often omitting unnecessary words, similar to old telegraph messages.