Companies That Rely on the Marketing Concept and That Have

question 140

Multiple Choice

Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

• A) price is the most important variable for customers
• B) sales depend predominantly on an aggressive sales force
• C) what the customer thinks he or she is buying is what is important
• D) a company has to apply scientific management techniques to survive
• E) selling and marketing are essentially the same thing

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Definitions:

Long-Term Projects

Long-term projects involve commitments or investments that span several years, focusing on achieving objectives that contribute to a company's growth or development.

New Ventures

Refers to the initiation of new business activities or startup companies.

Capital Improvements

Expenditures relating to the upgrade, enhancement, or expansion of physical assets, increasing their useful life or value.

Expansion

Expansion refers to the phase of business growth and economic development where a company or economy sees an increase in scale, output, or market reach.