After Hearing His Company Criticized for Its Failure to Respond

question 116

Multiple Choice

After hearing his company criticized for its failure to respond to consumer needs,the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy.Which of the following actions would be the best approach to achieving this goal?

• A) Reorganizing the company and making marketing its most important department
• B) Hiring new salespeople to find new customers
• C) Expanding the advertising budget to make potential customers more aware of its product offerings
• D) Creating cross-functional teams and instructing them to focus on creating greater customer value
• E) Hiring a new product development manager

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Definitions:

World War II Europe

The European theater of World War II, a global conflict lasting from 1939 to 1945 involving most of the world's nations including all the great powers.

Warsaw

The capital and largest city of Poland, known for its resilient history, including significant destruction during World War II and its subsequent rebuilding.

Stalingrad

The Battle of Stalingrad was a pivotal and brutal conflict between Nazi Germany and the Soviet Union during World War II, turning the tide in favor of the Allies on the Eastern Front.

Moscow

The capital city of Russia, known for its historical and political significance, as well as being a major cultural and scientific center.