A Company That Has a Market Orientation and Adheres to the Marketing

question 100

Multiple Choice

A company that has a market orientation and adheres to the marketing concept does NOT:

• A) integrate all the activities of the firm to satisfy customer wants
• B) focus on consumer needs and wants
• C) differentiate the firm's products from its competitor's products
• D) fuel sales growth through the application of aggressive sales techniques
• E) concentrate on long-term goal achievement (such as profits and growth)for the firm

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Definitions:

Consequences

The results or effects that follow from specific actions or decisions.

Obligations

Duties or commitments that an individual or organization is bound to by law, contract, or moral responsibility.

Honesty

The quality of being truthful and transparent in actions, communications, and transactions.

Property Tax Purposes

The use of property evaluation to determine the amount owed by property owners to municipal or county governments as property tax.