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A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?
Option Contract
An agreement that gives the owner the right, but not the obligation, to buy or sell a specific asset at a specific price for a set period of time.
Put Options
Financial contracts giving the owner the right, but not the obligation, to sell a specified amount of an underlying asset at a predetermined price within a specified time frame.
Exercise Price
The price set for buying or selling an asset under the terms of an options contract.
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