At the Sears Web Site,customers Can Chat On-Line with Customer

question 114

Multiple Choice

At the Sears web site,customers can chat on-line with customer service representatives while shopping.This live help allows customers to have questions answered before placing an order.This focus on meeting customer needs illustrates that Sears has a(n) _____ orientation.

• A) societal marketing
• B) market
• C) sales
• D) production
• E) one-to-one

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Definitions:

Communication

The exchange of information, thoughts, or messages through speech, signals, writing, or behavior.

Norming Stage

A phase in group development where members resolve conflicts and develop closer relationships and cohesion.

Hierarchical Organization

An organizational structure where entities are ranked one above the other according to authority or status.

Communication Tends

The manner or direction in which communication practices or preferences evolve or lean towards.