Which of the Following Statements About the Societal Orientation Is

question 61

Multiple Choice

Which of the following statements about the societal orientation is FALSE?

• A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
• B) Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers.
• C) The societal marketing concept is an important refinement of the market concept.
• D) Organizations have both a social and economic justification for their existence.
• E) The majority of consumers support environmentally-friendly companies and willingly paying more for these products.

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Definitions:

Intent Of The Parties

The actual and mutual intention of all parties involved in a contract or agreement, determined from their actions and words.

Certain Terms

Specific, clearly defined provisions within a contract or agreement that detail the expectations, duties, and rights of all parties involved.

Subject Matter

The topic or substance of a document, discussion, or work, especially referring to the content of a legal document or proceeding.

Special Price

A discounted pricing strategy applied to products or services for promotional purposes or to certain classes of customers.