Networkcar

question 69

Multiple Choice

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,dealers can better engage in:

• A) management empowerment
• B) management-customer synergy
• C) relationship marketing
• D) transactional marketing
• E) direct selling

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Definitions:

Greater Expertise

A higher level of knowledge, skill, or proficiency in a particular area or field.

Attractive Person

Refers to an individual who is found to be pleasing or appealing to the senses of others, often influenced by both physical traits and personality.

Expertise

The extensive knowledge or skill in a specific field or area, often acquired through experience or education.

Persuasive

Having the power to convince or influence someone to do or believe something through reasoning or the use of emotion.