As Part of Instituting an Empowerment Program,a Marketing Director Should

question 112

Multiple Choice

As part of instituting an empowerment program,a marketing director should:

• A) hire college graduates who have the latest training in marketing management techniques
• B) create a customer-service department and place a key staff person in charge of the department
• C) train the company's staff to judge the quality of the products the firm produces
• D) allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors
• E) conduct a survey of the company's marketing staff to learn about employee morale

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Definitions:

Oligopolistic Market

A market structure characterized by a small number of firms that have significant control over market prices and competition.

Increase Sales

An objective of businesses aimed at growing the number of products sold or services rendered.

Cartel Agreement

A formal, explicit agreement among competing firms to control prices, production, and market shares.

Cartelized Market

A market condition where a few suppliers act together to control prices or limit market competition.