Which of the Following Statements About the Societal Orientation Is

question 61

Multiple Choice

Which of the following statements about the societal orientation is FALSE?

• A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
• B) Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers.
• C) The societal marketing concept is an important refinement of the market concept.
• D) Organizations have both a social and economic justification for their existence.
• E) The majority of consumers support environmentally-friendly companies and willingly paying more for these products.

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Definitions:

Environmental Stress

Physical, chemical, and biological constraints on the productivity and survival of organisms, often leading to adaptive responses.

Ecotones

Transitional areas between two biomes or ecosystems where different communities meet and integrate.

Continental Ecosystems

Large-scale ecosystems that encompass the diverse biological communities found within a continent's various habitats.

Successional Communities

Communities of plants and animals that gradually replace one another over time, following disturbance, leading to a more stable ecosystem known as a climax community.