Networkcar

question 69

Multiple Choice

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,dealers can better engage in:

• A) management empowerment
• B) management-customer synergy
• C) relationship marketing
• D) transactional marketing
• E) direct selling

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Definitions:

Cash Inflow

The total amount of money being transferred into a company, typically measured over a specific period of time.

Discount Factor

A multiplier used to calculate the present value of future cash flows, reflecting the time value of money and risk.

Invested Sum

The total amount of money put into a particular investment or project.

Discount Rate

The interest rate used to discount future cash flows to their present value, often used in capital budgeting and investment planning.