As Part of Instituting an Empowerment Program,a Marketing Director Should

question 112

Multiple Choice

As part of instituting an empowerment program,a marketing director should:

• A) hire college graduates who have the latest training in marketing management techniques
• B) create a customer-service department and place a key staff person in charge of the department
• C) train the company's staff to judge the quality of the products the firm produces
• D) allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors
• E) conduct a survey of the company's marketing staff to learn about employee morale

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Definitions:

Capitalist Form

A socio-economic system characterized by private ownership of capital goods, investments determined by private decision, and prices, production, and the distribution of goods determined mainly by competition in a free market.

Mixed Economy

An economic system combining private and public enterprise.

Private Sector

Refers to the part of the economy that is run by individuals and companies for profit and is not state controlled.

Public Sector

The part of the economy comprising government services and publicly operated enterprises, funded by taxation.