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When using ratio data, such as sales, prices or salaries, you should begin the bottom of the axis at some value larger than zero.
Self-determination Theory
A psychological theory focused on motivation, concerning people's basic psychological needs for competence, relatedness, and autonomy.
Cannon's Theory
Also known as Cannon's fight-or-flight theory, it describes the body's automatic response to threatening or stressful situations.
Pleasure Principle
The driving force of the id that seeks immediate gratification of all desires, wants, and needs.
Drive Reduction
A theory in psychology suggesting that behavior is motivated by the desire to reduce internal tension caused by unmet biological needs.
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