In the Communication Process, 'Who', 'Says What', 'In What Way

question 38

Multiple Choice

In the communication process, 'who', 'says what', 'in what way' and 'to whom' are represented by which of the following?

• A) audience; communicator; medium; message
• B) audience; medium; message; communicator
• C) communicator; message; medium; audience
• D) communicator; medium; message; audience

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Definitions:

Cost Of Capital

The rate of return that a business needs to generate from its investments in order to cover the cost of raising funds, either through debt or equity.

Capital Budgeting

The process used by companies to evaluate which major projects or investments should receive funding.

Incremental Cash Flows

The additional operating cash flow that an organization receives from taking on a new project.

Opportunity Costs

The expense incurred by not choosing the second-best option available during decision-making.