In Multiple Regression, to Discover Which Independent Variable Has the Greatest

question 48

Multiple Choice

In multiple regression, to discover which independent variable has the greatest influence:

• A) is to consult the coefficients to find the largest number.
• B) is to consult the standardised coefficients to determine to largest number.
• C) is to divide each corresponding coefficient by its standard error to determine the largest number.
• D) is to consult the variance inflation factors (VIF) to find the largest number.

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Definitions:

Market Segment

A subgroup of individuals or organizations sharing one or more characteristics that cause them to have similar product or service needs.

Media Habits

Patterns or behaviors exhibited by individuals regarding their consumption of different media channels, such as television, radio, internet, and print.

College Students

Individuals enrolled in institutions of higher education to pursue degrees or certifications.

Market Segments

The process of dividing a target market into smaller, more defined categories based on characteristics like demographics, needs, priorities, common interests, or other psychographic or behavioral criteria.