If a Researcher Wishes to Discover Natural Groups of Cases

question 61

Multiple Choice

If a researcher wishes to discover natural groups of cases, then he or she should use:

• A) factor analysis.
• B) cluster analysis.
• C) conjoint analysis.
• D) discriminant analysis.

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Definitions:

Unfair Advantage

An unethical or unjust edge or benefit in a competitive situation that is often gained through exploitation of confidential information or other unethical practices.

Crafty

Exhibiting cleverness or ingenuity, especially in deceiving others.

Fairness

A principle concerning equitable and impartial treatment or behavior without favoritism or discrimination.

Honesty

The quality of being fair, truthful, and free from deceit in one's actions and communications.