In a Prestige Car Study, Respondents Were Asked to Rate

question 37

Multiple Choice

In a prestige car study, respondents were asked to rate the similarity of a BMW to a Mercedes, a Jaguar and other vehicles. Which statistical procedure would you recommend to analyse the data collected?

• A) Multidimensional scaling
• B) Discriminant analysis
• C) Cluster analysis
• D) Conjoint analysis

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