Which of the Following Statements About Multidimensional Scaling Is Not

question 41

Multiple Choice

Which of the following statements about multidimensional scaling is not true?

• A) It shows how objects are perceived by consumers through a visual display.
• B) The perceptual difference among objects is reflected in the relative distance among objects in the multidimensional space.
• C) It provides a means of measuring objects in multidimensional space on the basis of measures of the similarity of objects.
• D) The labelling of the dimension axis is statistically determined.

---

Definitions:

Symmetry

A balanced and proportionate similarity found in two halves of an object, that is, when one half mirrors the other.

Flesh Tone

A color or shade resembling the skin of a human, often used in art, makeup, and fashion to indicate a natural skin color.

Character

Character represents the qualities or traits that define a person's moral and ethical actions and reactions.

Size

The overall dimensions or magnitude of an object, person, or concept.