Logistic Regression

question 51

Multiple Choice

Logistic regression:

• A) simultaneously investigates the effects of several independent variables on a dependent variable.
• B) is used to predict the probability that an object or individual will belong in one of two mutually exclusive categories.
• C) is the measure of association between two linear variables after controlling for the effects of other variables.
• D) simultaneously tests for the mean difference of the dependent variable with two or more nonmetric independent variables.

---

Definitions:

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.

Upper-Income

Refers to individuals or households that earn more than the average income level, often associated with higher purchasing power and consumption patterns.