Suppose That Two Groups of Consumers (For Example, Males and Females)

question 56

Multiple Choice

Suppose that two groups of consumers (for example, males and females) are asked to rank, in order of preference, the brands of a product class (for example, microwave meals) . Which statistical test would be appropriate to determine the agreement between the two groups?

• A) Correlation analysis
• B) Chi-square analysis
• C) Spearman's correlation
• D) Independent samples t-test

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Definitions:

Conscious Choice

A decision made with full awareness and attentiveness to its potential consequences and benefits.

Salary Increase

An enhancement or raise in one's pay or earnings, often as a result of job performance, promotions, or inflation adjustments.

Physical Fitness

The condition of being physically healthy and strong, especially as the result of exercise and proper nutrition.

Traditional Success Model

Pertains to conventional definitions of achievement and progress, often measured by wealth, career status, and tangible accomplishments.