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A New Range of Fat Yak Ale Is Test Marketed

question 38

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A new range of Fat Yak Ale is test marketed in three different pubs. One pub sells the ale at $9.00, the second pub sells it at $8.50 and the third pub sells it at $8.00. The researcher would like to test the extent to which sales differ between each of these price points. To examine this, an appropriate statistical test would be a(n) :


Definitions:

Debriefing Session

A meeting held after the completion of a study where participants are informed about the study's purpose and their role in it.

Straightforward Manipulations

Simple and direct changes or interventions applied to the independent variable of a study to observe effects on the dependent variable.

Manipulation Check

A procedure to determine if the experimental manipulation of the independent variable has the intended effect on the participants.

Independent Variable

The variable that is manipulated to observe its effect on the dependent variable.

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